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"Why
Non-Profits Are (Not) Different"
Every organization sells something
– a product, an idea, a warm fuzzy feeling – something. Every
non-profit is selling their products, services, beliefs, or cause. And
no matter who you are, if you are selling something with print
advertising, you need to follow the best strategies and methods
possible.
Professional Advertising
has provided you with some of the very best advertising ideas around.
You will find them in the other 35 chapters on these web pages. We wrote
the book on print advertising, and it’s all here for you for free.
Your non-profit organization is not
immune to the rules of advertising. The non-profit world works very much
like the for-profit world, only it’s a harder sell. Certainly there is
fine-tuning to be done according to the product and the target audience,
but that is true for every type of business or organization.
So if you want to succeed with
non-profit advertising, start at the beginning. Please review the
chapters of these web pages that cover your marketing strategy. If you
are working with direct mail, read the direct mail chapter, and all of
the other related chapters. You will be well rewarded, because the
information will definitely increase the effectiveness of your
marketing.
Remember, your
organization is responsible for the content of all of its published
materials. This is especially important for non-profit organizations.
Regular graphic designers are not trained in marketing or advertising,
and they are not trained in business law. If you have any doubt about
what to print, ask your lawyer, and check with the FTC and your state's
Attorney General’s Office.
If you have legal questions, please seek
the counsel of a qualified attorney in your state. It’s a cheap
investment for something that is as important as your organization's
reputation. Please contact Professional
Advertising for additional help.
Ask
For Help
As always, Professional
Advertising is here for you. contact
us for additional information.
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& Marketing Consulting Services
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Writing & Communication Design
Please
see Working
with Professional Advertising
for more information.
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