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Our
goal at Professional Advertising is to
build long-term relationships with our clients. We want your advertising
to be really successful, and we want you to be really impressed.
Our 10 Step Process to Excellent Advertising
To do excellent work, an advertising agency must
really
understand your business. No company can create effective ads for you by
asking a few simple questions.
We conduct a
comprehensive survey of your business to understand your objectives
and your goals. We work to understand your company, your target market,
your competitors, and your products and services. We study the media you will use, and we
talk to your publisher. This is what a professional advertising agency does.
To make this
easier, we have designed a series of steps to get all of the information
needed to create effective, well targeted advertisements for you.
1. Contact
us to discuss the scope of your project. We will answer your
questions.
2. When
you are ready, we have approximately 60 different
advertising questions for you to answer. Your assigned marketing
professional will talk with you on the phone about your advertising
goals, your business, your products and services, your competition,
and your clients. All of the information is highly confidential.
3. You
want to tell us as much about your business as possible. Include
specific ideas and wording you want included in your ads. The
better we understand your goals, your business, and your clients, the more effective our work will
be.
4. We
need to see the newspapers, magazines, or yellow pages you will be
advertising in. It is how we make media
strategy recommendations to you. It is how we beat your competitors.
We will also contact each publisher
directly.
5. Send us any artwork, illustrations, photos, or logos you want
included in your ad or marketing materials. We
also would like to see any previous marketing materials if possible,
and any materials you have collected from your competitors. [ The more we know,
the better.]
6. Depending
on your requirements, we will conduct a photo or illustration search
for you. We will send pictures to you
for review.
7. We
will send our recommendations for the advertising copy for your
review. We will explain our strategy and thinking about why the ad
should work better than your previous ads.
8. We will
send you the draft advertisement for revision and approval. We will revise your ad as many times as
needed to make you happy. Remember, our work is guaranteed.
You will be 100% Satisfied.
9. Upon
approval, we will submit to you or your publisher the final work
ready for printing.
10. We
will follow up with you to make sure the program is working and you
are satisfied.
Price List
Your Print Advertisement Includes All Of This:
·
The knowledge, skill, and
support of a top-quality advertising firm, for about what you would pay
a regular graphic designer.
·
A marketing and
advertising professional assigned to you.
·
The combined talents of
advertising and marketing specialists, graphic designers, print
copywriters, and professional editors.
·
Custom work created with a
proven advertising method.
·
A comprehensive review of
your current marketing materials.
·
Help in defining what you
are trying to achieve with your advertisement.
·
A marketing review of your
customers, your business environment, and the yellow page book,
magazine, or newspaper that you advertise in.
·
The planning and creation
of an ad with attention-getting stopping power.
·
Copywriting that targets
your customers with the information they need.
·
An ad that visually
communicates your key message and company image.
·
One free future year
update to your ad.
·
A finished format ad that
meets printer requirements.
·
Unlimited use of your ad.
Use it when, where, and as often as you want, forever.
·
Help with selecting media
listings and categories, plus other options like coupons, white pages,
free listings, cross-referencing, guide sections, etc.
·
Answers to your questions.
Design fees are based on the size of your advertisement. All graphic
design work, writing, revisions, and proofs are included.
Stock
photography will incur an additional charge. Copyrighted
photos normally cost $50 - 125 each, and are worth
every penny.
Complete
Ad Package
PRICE
1/16 Page Ad
$ 395.00
1/8 Page Ad
$ 495.00
1/4 Page Ad
$ 695.00
Half Page Ad
$ 895.00
3/4 Page Ad
$ 995.00
Full Page Ad
$1,195.00
2 Page Spread
$1,795.00
Logos
$ 350.00
Six Panel Brochure
Starting from only $450 complete. Call
for a quote.
Direct Mail Package
Please call for a free project consultation.
Advertising Copy
Writing Please
call for a free project consultation.
Consulting Services
$55 per 1/2 hour
Research
$39 per 1/2 hour
Graphic
Design
$24
per 1/2 hour
For pricing on
additional services, please call 800-573-5633.
Terms
50% of the fee is due when you order the work. The
balance is due upon acceptance of the final advertisement.
Any special requirements [photo’s, etc.] will be
discussed and billed separately.
Jobs that must be completed in less than 48 hours
incur a 30% surcharge.
If the work is canceled through no fault of Professional
Advertising, a fee reflecting the amount of work completed will
be incurred.
You get unlimited use of your ad. Use it when, where,
and as often as you want, forever.
You get one free future update to your advertisement.
Minor future changes to your advertisement will be charged at a
reasonable price. We want you as a long-term client.
All of the work in your ad is original or is being
used with permission for the intended purpose.
All final proofreading is the responsibility of the
client.
Your advertisement includes unlimited revisions for your
satisfaction. Additional future revisions will be charged at the graphic artist
rate of only $24 per 1/2 hour.
Virginia State residents will be charged sales tax.
What Can
We Do For You?
Advertising Design
Whether it’s a single advertisement, or a
comprehensive advertising campaign, Professional
Advertising has the resources and the talent you need. From goal
setting and customer targeting, to message creation and advertisement
design, to budgeting and media selection, to response tracking and
analysis, we can handle your advertising needs.
A Professional Marketing Perspective
If you need an outside perspective on your current
advertising, we can help. A quick review by a professional advertising
expert could really get your message on target.
For more help, we offer you expertise in research,
strategy formation, client surveys, marketing planning, advertising,
sales strategies, and advertising results tracking.
Copy Writing & Communication Design
At Professional Advertising,
we carefully study your customers and your products and services to make
sure we properly match benefits to clients. With your assistance and
business knowledge, we craft strong, benefit-laden sales copy that
attracts attention, generates interest, creates desire, and calls for
action.
We can also review your own sales copy from a
professional marketing perspective. From a brief marketing review, to a
comprehensive evaluation, Professional
Advertising is here to help you.
Graphic Design
Our communication graphic design artists can make
about anything happen on the page. If you have your advertisement copy
in hand, and you just need some help with your graphics, layout, and
final output for the printer, we can do that.
Si
Hablamos Espanol
Our staff includes native Spanish speakers who will
deliver high quality and culturally correct communications in Spanish
for your business.
Ask
For Help
As always, we
strongly recommend that you contact a marketing professional for
assistance. It’s cheap. In an hour, a professional can give you
some real insight into the quality of your marketing materials, and how
they compare to your competitors.
Hire a high quality
designer, and ask a marketing professional to review the work. It’s a
very small investment for something you are going to reprint endlessly.
And it’s the best investment you can make if you can modify what your
prospective clients see and think about your company versus your
competitor's. Please contact Professional
Advertising for additional assistance.
Professional
Advertising
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