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..........INDEX.........
1.
Chapter
One Start Here
2.
What Your Print Ads Can Do
3.
Five Best Marketing Ideas
4.
Advertising
Planning
5.
Advertising Budgeting
6.
Beat
Your Competitors
7.
Successful
Targeting
8.
Better Qualified Prospects
9.
Price
Strategy in Advertising
10.
How
To Fail In Advertising
11.
Advertising Law
12.
Using
Humor in Advertising
13.
Image, Credibility, & Trust
14.
The
Elements of Design
15.
Attention
is First
16.
Branding
Strategy
17.
Logos
That Work
18.
More
Effective Advertising
19.
Ads
For The Human Brain
20.
Copywriting
That Works
21.
Using Media Effectively
22.
Newspaper
Advertising
23.
Advertising
on Cable TV
24.
Effective
Brochure Design
25.
Word
of Mouth Advertising
26.
Yellow
Page Advertising
27.
Direct
Mail Advertising
28.
Testing
and Tracking Ads
29.
Why
Follow Up Works
30.
The
Advertising Calendar
31.
ROI
Calculator
32.
Integrating
Your Marketing
33.
Non-Profit
Advertising
34.
Working
With Design Firms
35.
Working
With Professional Advertising
36.
Sample
Ads
37.
Contact
Us
38.
FAQs
39.
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Chapter 31
Return On Investment
Calculator
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View
All
Sample
Ads
Price
List
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This is a simple outline on how to calculate your
advertising return on investment.
Return on
Investment Calculator For A Yellow Pages Ad
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FACTORS
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EXAMPLE
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1
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Advertisement
Cost
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$8000
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2
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Total Calls
Received from Ad
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1,091
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3
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Cost per call
received [#1 divided by # 2]
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$7.33
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4
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Percentage of
calls that generate a sale
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33%
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5
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Number of new
customers from phone calls [#4 x #2 divided by 100]
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360
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6
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Percentage of
sales from Yellow Page ad generated from phone calls
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90%
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7
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Percentage of
yellow page referrals that result in walk in customers
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10%
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8
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Total new
customers [phone + walk-in] generated from yellow pages
[100 x #5
divided by #6] [100 x 360 / 90% = 400 new customers]
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400
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9
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Annual gross
sales per new customer
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$300
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10
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Total new
sales [400 customers x $300 = $120,000]
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$120,000
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11
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Company
Profit Margin
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20%
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12
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Gross Profit
[#10 x #11] [$120,000 x 20% = $24,000]
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$24,000
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13
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Adjusted
Profit [#12 - #1] [$24,000 - $8000 = $16,000]
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$16,000
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14
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Profit per
new customer YEAR 1 [#13 / #8]
[$16,000 / 400 = $40]
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$40
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15
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Return on
Investment [#13 / #1] [$16,000 / $8,000 = 2:1 return]
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2 to 1 return
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Professional
Advertising
Print
Advertisements - Brochures - Direct Mail - Logos
Advertising
& Marketing Consulting Services
Copy
Writing & Communication Design
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see Working
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