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Chapter One - Start Here FAQs Sample Ads Price List Contact Us |
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9.
Price
Strategy in Advertising 10. How To Fail In Advertising 12.
Using
Humor in Advertising 13. Image, Credibility, & Trust 18. More Effective Advertising 32.
Integrating
Your Marketing 35. Working With Professional Advertising
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Many of the answers to the most Frequently Asked Questions are found within the text of our web pages. If you can't find your answer here, check the chapter that closely relates to your subject, or give us a call. Table of ContentsHow can an advertising consultant help me? How long does it take to get a finished ad or brochure? Can you help me to write my ad or brochure? Can you help me to select what media to use? Can you just review and improve my existing ads? Why do you charge separately for photographs? Do you earn a commission on your work? Do you place the ad in the media for me? Will you take photographs for me? Do I get a disk with my ad on it? Who owns the copyright to my ad? Do I have to pay again next year to use my ad? How do I proof the ads for approval? How do we work together if I am in a different city than you? Will you revise my ad if I want changes? Why do you ask so many questions about my business? Who will be working on my project? What
do you need from me to get started? Could you bring me a frozen margarita and a slice of lemon?
Professional Advertising will create highly effective printed marketing materials for you that increase the number of customers that respond to your ads. Whether you need a newspaper, magazine, or yellow page ad, an effective brochure, a direct mail letter or package, posters, copy writing, a slogan, a logo, or any printed marketing materials, we will get it done for you. And all of our work is GUARANTEED. We specialize in increasing
the effectiveness of your advertising. We can review your current ads, media,
and strategy to make them more effective, or we can create a whole new program
for you.
Back to TopHow can an advertising consultant help me? A twenty-five percent increase in the
effectiveness of your advertising means your business doubles every three years.
Our marketing professionals are experts at increasing the number of customers
that respond to your advertising. We get better results because we get all of the little
things right. Just think what a 100% increase in your
advertising effectiveness would do. Here is the absolute truth: If working with
an advertising professional gives you an unbiased, outside perspective that
increases the effectiveness of your communication with your customers, then it
is the best investment you can make. Back to TopHow long does it take to get a finished ad or brochure? There is a tradeoff between time and quality
in advertising. Everyone will tell you they can do excellent work on a very
tight schedule, but let's be honest here. The more time you give creative people to
work, the better work you will get. Yes, we can do your ad in 48 hours, or less. But we prefer at
least two weeks to create an ad for you,
and three to four weeks to create a brochure. Advertising is about effectiveness.
Effectiveness comes from planning, thinking, understanding your customers, your
business, your goals, and your marketplace. Give us time to work, and you will
get excellent results. Back to TopCan you help me to write my ad or brochure? Yes. For your advertisement, we will conduct an extensive interview with you to understand your customers, your business goals, and your business environment. With your input, we can write your marketing materials, or we can help you to write more effective marketing materials. Back to TopCan you help me to select what media to use? Yes.
We automatically review your media selection as part of the process of creating
advertisements for you. We can also review several different media options for
you, and make suggestions about which outlet or combination of outlets will serve
you best. Back to TopCan you just review and improve my existing ads? Yes.
A review is simple and inexpensive. In an hour, our professionals can point out
changes that may radically improve the performance of your advertising. Back to TopProfessional Advertising does not work on commission. You are charged only for the time you need. Better still, we charge in 15 minute blocks of time, so you can call and ask just a few questions, or make quick future changes and updates to your ad design. We
have provided you with some flat rate pricing in
Working
With Professional Advertising. We do
a lot more than just design your ad, so please go and review all of the
additional services that are included in our flat rate pricing. Our price for design services is $24 per 1/2 hour. Research is $39 per 1/2 hour, and consulting services are $55 per 1/2 hour. Back to TopWhy do you charge separately for photographs? The success of an advertisement often depends on strong visuals that really deliver your message. You absolutely want the very best photographs you can get. At
Professional Advertising, we have access to tens of millions
of
photographs, and one of them is perfect for your business. We will also make recommendations about photographs that you don't want to use in your ads. It might be tempting to put a picture of a family member in your ad, but it may not be the effective thing to do. Back to TopDo you earn a commission on your work? No.
Professional Advertising earns no commissions.
We work by the hour. Back to TopYes, but there is an additional charge for rush jobs. Work that must be completed in less than 48 hours incurs a 30% surcharge. Back to TopOur
focus is on producing the most effective print advertisements anywhere. If you
want a more comprehensive media campaign, please contact us. As
your marketing expands, it is even more critical that all of your advertising
work together. Your print media and your electronic media must complement each
other, and not confuse consumers. If
you are ready to make the jump, review your entire advertising plan and strategy
first. And give us a call if we can be of assistance. Back to TopWill you place the ad in the media for me? We will send your finished ad directly to the publisher if you want, but we do not normally negotiate placement or pricing with your publisher. We
will make specific recommendations about the media you choose. We want to see
the actual newspaper, magazine, or phonebook you plan to run your advertisement
in. This helps us to create more effective ads for you. And we will talk directly with the publisher to insure
the reproduction quality of your ad. If
you want us to negotiate with the publisher for placement and price, this
service is provided at our Marketing Research rate of $39 per 1/2 hour. Back to TopWe
will work directly with the printer of your choice to insure that you get the
very best reproduction quality for your marketing materials. We will ask them
about the format they need, the type of printing press they use, and what problems
they encounter. We will double check to make sure that they understand the
quality of work you expect. Back to TopWill you take photographs for me? We
can work with your local photographer, and we can work with pictures you take. Professional
Advertising also has access to tens of millions of super high quality
photographs. Sometimes we find that it is better to buy an existing photo than to
have a custom photo taken [and it’s a lot cheaper, too]. Back to TopYes.
Back to TopDo I get a disk with my ad on it? We will send you [or your printer or publisher] your finished ad in any format
you want. We will double-check the format with your printer or publisher to make
sure you get the very best reproduction quality possible. Back to TopWho owns the copyright to my ad? You
do. Back to TopDo I have to pay again next year to use my ad? No.
You own it. Use your ad when, where, and as many times as you want. And if
you want to update your ad with simple changes, we will do it for only $24 per
1/2 hour. Back to TopHow do I proof read the ads for approval? We
will send you a full-size copy of your ad or brochure for approval [over the
Internet or through the mail]. We will discuss any changes you want to make. Back to TopHow do we work together if I am in a different city than you? Almost
all of our clients live in distant cities. Fortunately, modern communications
resolve every problem. If we need to talk, we will talk [toll-free for you]. We
can zap ideas and samples back and forth over the Internet, and there is always overnight mail as needed. Creating great work for you is not about the distance between us. It’s about the talent, the ability, and the knowledge to be able to do it. If
you are more comfortable working in your home town, we
have even given you tips on how to work with other firms. Just ask them lots of
questions, and make sure they know what they are doing. Your advertising is too
important to take chances with. Back to TopWill you revise my ad if I want changes? Yes.
Our work is guaranteed. We will revise your ad until you are satisfied, plus you
get one free future update to your ad. If you need more work in the future, we charge you at our
lowest rate -$24 per 1/2 hour. We want happy clients, and we will work until you are satisfied. Back to TopWhy do you ask so many questions about my business? First,
all of the information you provide is absolutely confidential. Professional
Advertising will never share any information with anybody, period. Nor
will we ever work with any of your direct competitors in a conflict of interest
situation. Never. Now,
the more we know about your customers, your competitors, and your business, the
more effective our work will be. Advertising is about hitting the right person,
with the right message, at the right time. We need to ask you questions to get
it right. We
really want to do a great job for you, because if you succeed, we succeed. We
like long-term clients that send us more business. We like getting great
recommendations and referrals. We are going to work to give you the best, most effective
advertising you have ever had. Back to TopWho will be working on my project? A
marketing and advertising professional will work directly with you on your
project. A graphic designer will do the layout, and research assistants,
copywriters, and media experts may be called upon to help. All of this is
included with our flat rate pricing. Back to TopWhat
do you need from me to get started? When you are ready, your marketing and advertising professional has over one hundred questions to ask about your customers, your competitors, your business, and your community. This will take about an hour on the phone. The more you can tell us about your business environment, the more effective our work will be. There is more information on our 12-step process in Working With Professional Advertising. Back to TopCould you bring me a frozen margarita and a slice of lemon? Our customer service
is excellent, but no, we can’t. However, if you sell frozen margaritas, we can
do a hell of an ad for you. And we would seriously consider a barter
arrangement….
Thanks
for visiting Professional Advertising. Back to TopProfessional Advertising
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Professional
Advertising
Frequently Asked Questions